Case Study: The Subways on bln.kr

Here is a photo of that shows The Subways (@thesubways) Twitter follower count over time.  Look at the spikes around 11/03 and 11/23.  I’ve circled them in green.

These are the days when The Subways uploaded songs to http://bln.kr.  The songs were quite popular and spread quickly through Facebook and Twitter.  Pretty cool, huh?

Here are the first two songs:

Make It Wit Chu (Acoustic Cover) - http://bln.kr/4E3

In for the Kill (Acoustic Cover) - http://bln.kr/4U8

You can view all songs by The Subways here: http://bln.kr/-thesubways

Redesign Coming

Very shortly we will be rolling out a redesigned layout that focuses on simplicity, ease of use, and a clean presentation. We are making a deliberate effort to stay out of the way and let the artist’s personality shine through.

But it is always a balance. MySpace gave artists a great deal of control over their page layouts, but the number one complaint I hear over and over from listeners and artists is that MySpace is at best inconsistent and at worst, junky.

Contrast with Facebook, which I think forces artists into too narrow of a box. Facebook pages are devoid of personality or visual impact, which I believe is crucially important in presenting yourself and your art.

Today, we automatically import an artist’s Twitter background image and Twitter/Facebook profile pic when they log into bln.kr.

As we build out our premium feature set, we are interested in more ways to provide a professional, consistent way to customize bln.kr.

What customizing options would you like to see from us?